Pressvia
A Reader-First Publishing Redesign
We partnered with Pressvia to rethink the publishing experience removing noise, clarifying hierarchy, and creating a calm canvas for long-form reading.
Most modern news sites suffer from cluttered interfaces and intrusive ad placements. Pressvia wanted a publishing platform that feels calm, modern and focused on reading not distractions. Merge Studio delivered a compact, readable system that supports both readers and content creators.
Problem
Press and media sites are often overloaded: too many competing visual signals, unclear hierarchy, and intrusive ads that disrupt reading flow. The brief was to craft a distraction-free reading experience that improves engagement and content discoverability.
Process
We ran focused competitor research and quick UX iterations in Figma. The studio landed on a neutral palette and strict typographic scale to reduce eye strain. Layout decisions prioritized clear content hierarchy, predictable navigation, and designated, non-intrusive ad slots.
Outcomes
- Stronger reading engagement and longer session durations
- Improved content discoverability through clearer hierarchy
- Reduced content drop-off by removing visual noise
- Purposeful ad placements that respect reading flow
Ready to Create?
Have an Idea? Let's Discuss It.
From early concepts to full builds, we're here to help you move forward.